Sport Horizon Holding
The innovative hub to invest in the most promising
and visionary startups in the sport industry.

SH2 is a unique investment company
in the Italian market

It invests in Europe-based tech startups in the sport sectors, with the aim of supporting a sustainable development of the sport & entertainment business and, at the same time, identifying and seizing interesting opportunities of returns in the medium term.

why sport

For its size and opportunities

A $170 billion industry that is growing with a 6.6% CAGR since 2014 (the highest rate in the global entertainment market, after that of gaming). In the last 3-4 years, this market has undergone major changes arising from the digital disruption, from shifts in consumer behaviors, and from the increased competition in capturing their attention.

Source: Nielsen Sports

For its needs

First of all, the need to acquire new skills to manage present and future challenges. This lack of skills was primarily filled with professional contaminations from other sectors; now, the issue of a deeper professionalization of sport has become relevant: the need for a better understanding of the context and how to seize its opportunities.

Sport is built on passion and values. We believe that the sport industry of tomorrow must have this very same foundation and that both are necessary for the building of a successful start-up

why SH2
is unique

For its people

Sport Horizon Holding is born from a thorough market observation carried out by experienced professionals who have had roles of responsibility in the industry at the international level in the last thirty years. A mix of experiences and skills ranging from data analysis, live events, strategic marketing, finance.

With the awareness of living in a changing world, with an uncertain future that might reserve pitfalls but also extraordinary opportunities for those who have the vision to imagine them, the competence to choose them, the courage to seize them.

Find out
how is our people

Go to TEAM >

For its knowledge sharing

The holding company offers its stakeholders an aggregator of high-level professional contents, through a knowledge sharing digital platform focused on the sport industry. This platform aggregates knowledge from different sources, elaborates them, and shares them in concise and accessible form for the different objectives of the different targets.

An opensource system to work together with the aim of improving the final result, allowing:

  • the holding company to offer an updated and constantly improved service and to profile its investment targets at best;
  • the subsidiary companies to receive a useful service to enhance their profitability.

For its positive
social imprint

Sport Horizon Holding was born with the aim of leaving a positive social imprint within the sport industry. For this reason, the founders propose to donate €200,000 in favor of a third sector association that operates coherently with the project in terms of sector, innovation, attitud, and results.

We believe that this donation represents an investment for the positive externality it can create.